SEO for Chiropractors

26 Jun
2018

Where and how do your clients search for you? The answer is most likely Google. If your SEO is not at the best standards, chances are potential clients cannot find you. A specialized SEO for Chiropractic’s campaign can set you above the competition and make it easier for clients to locate your business.

Why You Need SEO

The main reasons you need SEO is to:

  • Attract clients
  • Educate clients
  • Create leads
  • Build brand awareness

SEO for Chiropractic’s puts you at the top of the listings when clients search for a Chiropractor. Putting keywords into content on your site is just one way to boost your SEO.  Some of these keywords include “best local chiropractor” or “chiropractor in [location].”

Once clients search for you and land on your site, the next thing you need to do is educate them about your services, methods, missions statement, background, and how you can help them. Again, this is where content comes in. By creating regular posts with insights into your agency, or Chiropractic care in general, clients will continue to visit the site and learn more about how your company cares about its customers.

As these visitors are flocking to your site, make it easy for them to contact you as this is the best way to turn them into leads. Provide your contact information at the top of the page, or even offer online booking. To further nurture these leads, have a page of testimonials, awards your company has won, and pricing options so the customer stays educated and keeps interacting with the site. A “request more information” form is also valuable in creating leads as long as you follow up in a timely manner.

By optimizing your site for Google and other search engines, you are also building brand awareness. As clients visit your site, read content, and become informed from the testimonials on your page, your brand is being built and is becoming a trusted source of information.

Tips for SEO

Now you know why you need SEO for Chiropractic’s, it is important to know where to start.

Is your website optimized? If it isn’t, this would be a good place to start. Optimizing your website is using meta keyword tags, descriptions, meta-title, and content to ensure your site can easily be discovered. The best way to have this done accurately is to have someone do it for you, unless you happen to be a web developer.

Keywords are essential. Do some keyword research and you will find many people are searching for “chiropractors [location].”  Here are a few others to add in:

  • [city] [state] chiropractor
  • [zip code] chiropractor
  • Chiropractic offices in [city]
  • Best chiropractor in [state]

How many keywords do you need? A good start would be 24 to get clients to your page without spending money on advertising. However, this should not be your only SEO strategy.

Adding content to your site is a great way to build authority and add in keywords. Content should use best SEO practices and use relevant keywords. As you keep adding content, you will start to build incoming links from videos, articles, blogs, press releases, etc.  When building these links, make sure they point back to your site as this helps your Google rankings and potential clients get to your site.

The content should be shared on your social media sites. Potential clients and consumers will see your content and share it, which gives you more authority with Google and build brand awareness throughout your community.

Check your Results

Now that your website is optimized and you know what you need to do to rank higher, you need to know what is working.

Check the number of website pages that receive traffic from search engines. This is an easy way to monitor your overall SEO for Chiropractic’s performance. For example, Google Analytics is a free tool that provides you with in-depth information on how people get to your site and how they act once they are on your site. This will help you fix any pages that are not performing to customer’s standards.

Take Away

SEO for Chiropractic’s is important to get new clients to your site, build brand awareness, and rank as an authority on Google. Track the success of your campaign so you know what is working and fix what is not.

Michael Brooks
author

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