Healthcare Marketing Isn’t Business as Usual
Marketing to build awareness isn’t enough in healthcare. Insurance providers, healthcare networks, and pharmaceutical companies all have a say in what’s accessible to patients. In other words, just because patients know about your services doesn’t mean they can access them. This isn’t the only challenge facing medical practice marketing. Public distrust in healthcare means practices generally face an uphill battle to building a trustworthy brand. Government regulations (i.e. HIPAA compliance) mean your practice’s site needs to take certain steps to properly secure patient data.