Fitness Marketing Tips for 2018

08 Jun
2018

 

 

The digital age we live in has afforded us with numerous ways we can carry our businesses online and get the publicity we need. For fitness marketing especially, there are so many engaging and fun marketing strategies you can employ to get the knowledge of your Fitness house spread abroad.  When it comes to Digital marketing for Fitness houses, what you want to do is to find a way to ensure that news of your gym gets out to new members while existing members are kept happy and returning.  You can achieve this by means of meaningful content creation for your ad campaigns.

Before we get down to business, it is important for us to first off understand the nature of the fitness industry. The fitness industry or sector is a health and lifestyle industry that thrives on two major factors – The acclaimed competence of the instructor(s) therein and the condition of the facility (workout gears installed, space, comfort and luxury arrangements etc.) That said, for an industry as this, you would need to structure your marketing campaigns to endeavors that both amp up the image of your fitness center and to the campaigns that will draw people in. This article will serve as a great tool to expose to you the many marketing strategies you can employ for your gym in the year 2018. Enjoy the read!

Get Started: Go Online!

The importance of this can’t be overemphasized. The world is a digital village now and there will be more people than your flyers can reach. If you are really serious about breaking the bank this year, you should take the internet more seriously in your marketing campaigns.

Website

If you don’t already have one, you should get a functional website, preferably a WordPress based site as they are lighter and easier to access. What a website does for you is to give you that primary, foundational standing online for all your other campaigns to follow. Your website can serve as a viewing gallery for all the productive work that gets done in your fitness center, and also help you to garner a better following on social media. Of course, you would need to ensure that the contents provided on you website are all Search Engine Optimized (SEO). This would help your facility rank well on Google searches.

Email Marketing

Email marketing is a great way to be among the first things your clients see in the morning when they wake. With good email marketing you can cover as much as 2 million people around your location and boost the traffic on your website. The secret about compelling email pitches is the quality of the content in terms of language and graphics. To run a successful email marketing ad you would need someone good at crafting highly converting pieces for your business.

Create a Challenge

If you’ve gotten the first step all set, the next thing you should do is to create a challenge. A challenge could be tagged anything but it should be geared towards wellness and fitness. An idea for a good fitness challenge is a Slim down contest held in the summer and promoted on social media – people could come in weight loss goals for the summer and share their successes online when it’s all done. Another good challenge idea is the Corporate Challenge – this is simply getting people in different career paths to compete against each other, with each participant representing his career path. The benefits of organizing challenges are two fold, if done properly, it would lead to increased online traffic and social media trends, the other benefit is that it guides participants (your clients) to a healthier looking body.

Create a Blog

Yeah, you can run a blog even if you’re not good at blogging, all you need to do is get someone to manage the blog for you. Why a blog? Because they are always fun to read and are read daily by millions of people around your neighborhood and abroad! Your blogs don’t have to be all about writing on words, you can decide to have a member featured weekly, organize small competitions on it and even answer questions from your members via your blog. Blogs are a great way to provide your website with new content so that it doesn’t remain stale. With a WordPress site, you can easily take advantage of the blogger options which is integrated with the structure of the website.

Michael Brooks
author

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